Apple Music For Business Allows Companies To Curate In-Store Music

PlayNetwork has collaborated with Apple Music on a new business music service, Apple Music for Business. The new service allows businesses to play a curated mix of Apple Music and custom playlists. The service also ensures artists and creators are compensated for their work.

Harrods, Levi’s, PizzaExpress, Everyman Cinema and Apple’s own retail stores have already signed on to use the service. Tools including the Apple Music for Business app allow for easy scheduling of music, and a flexible technology platform built for enterprise environments provides the reliability, scalability and control businesses need. Apple Music for Business is currently available in 15 countries.

Customers can discover the songs that they hear in-venue on Apple Music, thanks to a marketing program that combines in-store and digital marketing tools. This empowers businesses to add music-based content to the marketing channels they already use and extend their reach across new touch-points.

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Lorie Hollabaugh

Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.

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