American Music Awards Ratings Dip Slightly

Pictured: Taylor Swift accepts the Favorite Album – Pop/Rock award for Lover onstage during the 2019 American Music Awards. Photo: Kevin Winter/Getty Images for dcp

Last night’s (Nov. 24) American Music Awards, which featured Taylor Swift taking home six honors (including Artist of the Decade) and breaking Michael Jackson’s previous record for the most AMA honors, saw a slight ratings downshift in the age 18-49 demographic.

The ratings dropped slightly in the 18-49 demo, from 2018’s 1.82 rating to a 1.75 rating this year. The new rating marks a new all-time low for the awards show in the demo, according to zap2it.com. However, the American Music Awards saw an uptick in overall viewership, with 6.73 million this year, topping last year’s 6.59 million.

Also among this year’s top AMA winners were Lil Nas X and Billy Ray Cyrus (Favorite Hip-Hop/Rap Song, “Old Town Road”), Carrie Underwood (Favorite Female Country Artist, Favorite Country Album for Cry Pretty), Kane Brown (Favorite Male Country Artist), Dan+Shay (Favorite Country Duo or Group, and Favorite Country Song for “Speechless”), and Lauren Daigle (Favorite Contemporary Inspirational Artist).

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Jessica Nicholson

Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.

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