The Other Nashville Society Announces Inaugural London Artist Immersion Week

TONS (The Other Nashville Society), along with the Nashville Convention & Visitors Corp and AWAL, will be hosting their first London Artist Immersion Week, a cross-cultural program designed to build creative relationships and highlight the commonalities these two music industry hubs share. On Oct. 19, five up-and-coming AWAL artists will fly from London to Nashville for a week of collaborations, panels, parties, and conversations within Music City’s music community.

Participating AWAL talented artists from London include Millie Turner, Litany, Iyamah & MAX RAD. They will spend the week in co-writing sessions, networking events, and unique Nashville experiences curated by TONS. They will be paired up with top tier songwriters and producers like Audra Mae, Jim Jonsin, and Jon Santana from the TONS community. In addition, they’ll be immersing themselves in Nashville’s music scene ranging from the Bluebird Cafe and the Ryman Auditorium, to the city’s longest running independent radio station, Lightning 100. Each artist’s experience will be tailored to their own genre and needs, completely curated by the local TONS experts. 

“When we started TONS, one of our goals was to build a stronger bridge between the non-country music scene in Nashville and other music cities around the globe,” said TONS co-founder Josh Collum. “London was No. 1 on our list. The two cities share a similar rich musical history and a reverence for the song. There’s a kinship that’s unique.”

“The global music business is more connected than ever and Nashville has always stood out as an incredibly vibrant creative community,” said AWAL’s VP A&R, Matt Riley. “AWAL is globally focused from day one for each of our artists so creating an opportunity to take five of our promising up-and-coming British artists to Music City is an exciting prospect for collaboration between the two communities.”

BODE Nashville will be hosting the artists for the week and as a part of this week, TONS is hosting a panel conversation with leading creatives and executives from both sides of the pond to further explore what these two music scenes have in common as well as areas for future opportunity on Tuesday, Oct. 22 at ANALOG in the Hutton Hotel.

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Lorie Hollabaugh

Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.

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