Industry Ink: Chase Rice, Roy Acuff, Harlan Howard

Chase Rice is partnering with ESPN and Taco Bell in their search for the nation’s best student section during the upcoming college football season. As a former Division I linebacker, Rice will join a team of ESPN analysts to evaluate college student sections each week, culminating in one school being named Live Más Student Section of the Year.

“College football season is my favorite time of year,” shares Rice. “As a former player, I know how much of an impact the crowd can have on a game—especially with a rowdy student section leading the way. I’m honored to join this committee to help celebrate some of the greatest fans in the country.”

 

Roy Acuff Fiddle For Sale

A fiddle that once belonged to country music artist Roy Acuff is for sale by owner Lamar Peek. The instrument has been appraised at $50,000 and was built by Acuff’s uncle Evart Acuff in 1945.

Acuff died in 1992 at age 89. He was the first living inductee into the Country Music Hall of Fame, known for hits such as “The Wabash Cannonball” and “Tennessee Waltz.”

The fiddle gained media attention after it was mistakenly donated to a Kansas City Goodwill and placed in an online auction, where bidding reached $8,500. It was later returned to Peek, who then loaned the fiddle to the Mountain Music Museum in Kingsport, Tennessee. After the museum closed, the fiddle was returned again to Peek.

For information about the Roy Acuff fiddle, contact Lamar Peek at [email protected].

Roger Miller/Harlan Howard Classic “Get Up In The Morning” Featured In Coors Light Commercial

The music of late songwriting legend Harlan Howard is featured in a new Coors Light commercial. His song “Get Up In The Morning,” performed by Roger Miller, is used in the ad, which names Coors Light as the “Official Beer of Saturday Mornings.”

“I discovered this absolute gem of a song while searching for music incessantly on an actual Saturday Morning, which is the title of the spot ironically. This story of two groggy friends needed something very clever and peppy to embody their slow-rising excitement for watching a big game. Harlan Howard’s total wit and Roger Miller’s charm not only became the best song possible for this story, but also one of my new personal favorite songs—I can’t get it out of my head, and I’m not mad about that,” said Chris Clark, Music Supervisor for Leo Burnett Agency.