Breaking: Clay Hunnicutt Joins Big Machine Label Group

Clay Hunnicutt. Photo: Delaney Royer

Clay Hunnicutt has joined Big Machine Label Group in a general manager role for its Big Machine imprint. Hunnicutt was previously President and Partner for independent label Big Loud.

Current Big Machine general manager Jim Weatherson will remain through the transition before he moves into a consulting role.

“I have worked with Clay Hunnicutt throughout my career on the radio side and record side,” says BMLG President/CEO Scott Borchetta. “He is a consummate professional with a tireless work ethic and boundless creativity. He is the perfect compliment to our executive team and I’m sure he will turn great results. I also want to thank Jim Weatherson, who has been attached to the BMLG in one way or another since our inception. He helped to launch the ground-breaking Nash Icon label and then led Big Machine through a very successful leadership transition. Jim came to me a year ago to discuss his exit strategy and the timing of this announcement dovetails perfectly for what Jim wants to do. His DNA is imprinted at the label group.”

Hunnicutt says, “Scott Borchetta and I have talked about working together for years and it’s exciting that we were finally able to put it together, especially during such a dynamic time for Big Machine. There’s an amazing team already in place and I can’t wait to jump in and see where we can take the Big Machine artists together.”

At Big Loud Records, he led a team that developed and promoted such chart-topping acts as Jake Owen and Morgan Wallen. Previously spending 27 years in radio, he served as a Program Director throughout the southeast, including Nashville and Atlanta, before ultimately overseeing Clear Channel’s national programming initiatives. In 2014, iHeartMedia elevated Hunnicutt to Executive Vice President and General Manager National Programming Platforms and Vice President/Brand Manager of Country Programming. He serves on the Board of Directors for the Country Music Association and the Country Radio Broadcasters (CRB) and is a member of the 2005 Leadership Music Class.


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Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]

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