Two of the largest media relations companies, Rogers & Cowan and PMK*BNC, have announced they will merge, bringing together a roster of more than 500 actors, musicians, producers, directors, athletes and more.
Among the Nashville music clients represented by PMK*BNC are Carrie Underwood, Trisha Yearwood, Dixie Chicks, King Calaway, Kings of Leon, and Jessie James Decker.
Led by Chairman Cindi Berger and CEO Mark Owens, the combined new agency’s clients will be represented by a team of 350+ marketing and communications experts across film, television, digital distribution, music, fashion, sports, gaming, technology, brand marketing and social media. Alan Nierob will become Chairman of the agency’s Entertainment Division. Shirley Hughes will manage the robust brand marketing practice as President. Bill Rosenthal will act as company COO/CFO, Brad Cafarelli and Fran Curtis will both be Vice Chairmen in LA and NY respectively on the Entertainment side. The agency will unveil a new name and will elevate additional leadership in the coming months.
“This is a game changing and transformative moment for our agency, and a move that will create significant value and tremendous opportunities for our company and clients around the world,” said Mark Owens, CEO, Rogers & Cowan. “I have watched within IPG the great work that our now partners PMK*BNC, under Cindi’s leadership, have accomplished for an incredible list of talent and brand clients, and felt the timing was perfect to align and create an even more compelling offering.”
“With our diverse roster of creative and brand clients, and seasoned management, this partnership provides a remarkable opportunity for us to take our clients and campaigns to new levels,” said Cindi Berger, Chairman & CEO, PMK*BNC. “Our unique position and insight will deliver the best of brand marketing with the best of entertainment strategies, and further our ability to influence trends, spark meaningful conversations, and leverage culture to create defining moments and experiences that stand the test of time.”
“This merger allows us to combine the most talented client roster with the most talented group of individuals representing them,” said Alan Nierob, Co-President of Rogers & Cowan. “Our success over the years has always been defined by providing the highest level of professionalism and personal representation worldwide to our entire client roster, which we will continue to do on a larger scale.”
The combined company will have offices in Los Angeles, New York, Nashville, Miami, London and will be part of the Octagon Sports and Entertainment Network.
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