Big Machine Records has added Tracy Wilkinson as Southwest Director of Promotion & Marketing, effective July 8 following the departure of Alex Valentine. Based in Houston, Wilkinson will promote the imprint’s roster which includes Reba McEntire, Rascal Flatts, Carly Pearce, Midland, The Cadillac Three, Lauren Jenkins, Noah Schnacky, Dan Smalley, and more.
Big Machine Records VP, Promotion Kris Lamb said, “AV is a legend in the Southwest and if promotion was a sport with jerseys, we’d retire his number. On behalf of our entire Big Machine family we wish him nothing but the best and want to give a warm welcome to Tracy Wilkinson! We’ve been following her career ascension from afar for some time now. Everything she touches turns to gold. It’s a privilege to have her join our team at Big Machine Records.”
“Country radio is a passion of mine and has been so good to me over the years,” said Wilkinson. “Scott Borchetta, Jim Weatherson, Kris Lamb and Erik Powell’s support and confidence in me made this an easy decision for a career transition and I am beyond excited to join the team at Big Machine Records.”
Wilkinson can be reached via 828-244-2827 and [email protected].
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