Luck Productions Partners With Southwest Airlines To Produce ‘Sites & Sounds’

Nikki Lane and Lukas Nelson. Photo: Mike Adrian

Luck Productions, a rogue cultural collective headquartered in Luck, Texas, has partnered with Southwest Airlines to produce Sites & Sounds, a three-part, multimedia travel guide from the artist’s perspective. The series will feature three cities, six musicians, and a trove of exploratory content.

Episode one of Sites & Sounds features one of Nashville’s most cherished songwriters and country rockers, Nikki Lane. In the episode, fans will see Lane’s journey through Maui, as she shadows Lukas Nelson and discovers how the island has shaped him. Watch the full episode one here.

Anchored by its flagship event, the annual Luck Reunion at Willie Nelson’s ranch, Luck Productions creates experiences that embrace our past while cultivating new traditions in American roots culture. In addition to the Reunion, Luck Productions has hosted pop-up events including “Luck Mansion” residencies during Nashville’s AmericanaFest, a featured stage activation during Highwater Festival, the “Luck Hotel” content and concert series in Dallas, and the “Luck Social” supper and song series held in Luck, Texas.

Visit luckjournal.com/sitesandsounds to learn more about the series and see what episodes are coming up.

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LB Cantrell

LB Cantrell is Editor/Director of Operations at MusicRow magazine, where she oversees, manages and executes all company operations. LB oversees all MusicRow-related content, including the publication's six annual print issues and online news. LB is a Georgia native and a graduate of the Recording Industry Management program at Middle Tennessee State University.

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