Luck Productions Partners With Southwest Airlines To Produce ‘Sites & Sounds’

Nikki Lane and Lukas Nelson. Photo: Mike Adrian

Luck Productions, a rogue cultural collective headquartered in Luck, Texas, has partnered with Southwest Airlines to produce Sites & Sounds, a three-part, multimedia travel guide from the artist’s perspective. The series will feature three cities, six musicians, and a trove of exploratory content.

Episode one of Sites & Sounds features one of Nashville’s most cherished songwriters and country rockers, Nikki Lane. In the episode, fans will see Lane’s journey through Maui, as she shadows Lukas Nelson and discovers how the island has shaped him. Watch the full episode one here.


Anchored by its flagship event, the annual Luck Reunion at Willie Nelson’s ranch, Luck Productions creates experiences that embrace our past while cultivating new traditions in American roots culture. In addition to the Reunion, Luck Productions has hosted pop-up events including “Luck Mansion” residencies during Nashville’s AmericanaFest, a featured stage activation during Highwater Festival, the “Luck Hotel” content and concert series in Dallas, and the “Luck Social” supper and song series held in Luck, Texas.

Visit to learn more about the series and see what episodes are coming up.


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About the Author

LB Cantrell is Project Manager at MusicRow magazine. She heads up specific, large-scale projects for the company and assists in day-to-day tasks. LB also manages the MusicRow Top Songwriter Chart and contributes editorial for both the print and online platforms. She joined MusicRow full time in January of 2019, after interning and working part time for the company for a year. She is from Blairsville, Georgia and graduated from Middle Tennessee State University with a Music Business degree in 2018.

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