UMG Nashville Promotes Chris Schuler

Chris Schuler

Universal Music Group Nashville has promoted Chris Schuler to the role of Vice President of Promotion & Radio Marketing. Schuler has been with UMG for over six years working his way up the ranks to his most recent position as Director of Promotion & Radio Marketing.

In his new role, Schuler will continue to work with all four imprints at UMG Nashville, Capitol Records Nashville, EMI Records Nashville, Mercury Nashville, and MCA Nashville, to maximize radio exposure of its artists, provide chart strategy and airplay analytics, as well as work with promotion executives to implement chain-wide initiatives for album launches.

“I am so excited to be able to announce the promotion of Chris Schuler to Vice President,” says UMG Nashville EVP of Promotion, Royce Risser. “Chris started with us as a coordinator and rapidly made himself completely invaluable to our whole promo team. He’s one of those people who finds new ways of analyzing data, offering new ways to execute our day-to-day jobs, and keeping everyone at our four promo teams in synch with the rest of the company.  I’m very proud of Chris and once again, fired up that I get to promote him to Vice President.”

“I’m incredibly honored for this opportunity to continue working with the best roster and team in all of country music,” shares Schuler. “When I joined UMG, it immediately felt like home with like-minded people who have a passion for excellence and a desire to shape the industry we get to work in.  I look forward to what the future has in store.”

The UMG Nashville artist roster includes Adam Hambrick, Alan Jackson, Billy Currington, Brandon Lay, Brothers Osborne, Carrie Underwood, Caylee Hammack, CB30, Chris Stapleton, Clare Dunn, Darius Rucker, Dierks Bentley, Eric Church, Gary Allan, George Strait, Jon Langston, Jon Pardi, Jordan Davis, Josh Turner, Kacey Musgraves, Kassi Ashton, Keith Urban, Kip Moore, Lauren Alaina, Little Big Town, Luke Bryan, Maddie & Tae, Mickey Guyton, Sam Hunt, Shania Twain, Travis Denning, and Vince Gill.

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About the Author

Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.

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