SiriusXM and Pandora Combine Strengths Into New Pandora NOW Feature

SiriusXM and Pandora are introducing Pandora NOW, the first original and exclusive music experience created for both SiriusXM subscribers and Pandora listeners. Pandora NOW combines Pandora’s listener data and SiriusXM’s curatorial expertise to create access to the most popular and fast-trending music right now. The service launches Thursday (April 4) on both platforms.

Pandora NOW will be presented as both a SiriusXM channel and Pandora interactive station and playlist for its combined audience of 100 million listeners. Pandora NOW features today’s hottest and most listened-to new music on Pandora and will be delivered uniquely to both the SiriusXM and Pandora audiences. On SiriusXM, Pandora NOW will be presented as a new curated channel (Channel 3), while Pandora users can experience Pandora NOW music as an interactive station with song skipping and thumbs up/down rating, or as a continually-updated playlist for Pandora Premium subscribers.

The music played on Pandora NOW will be uncensored and showcase the most listened-to and fastest-trending new music on Pandora across all genres. Pandora announced that Cardi B, Post Malone, and Khalid are currently among its most listened-to artists.

“Pandora NOW will be an amazing new experience for both SiriusXM and Pandora listeners,” said Scott Greenstein, President and Chief Content Officer, SiriusXM.  “We’re excited to combine, for the first time, the wealth of Pandora listener data with the proven curation expertise of our SiriusXM team to give our combined 100 million listeners a truly unique and unprecedented listening experience. Not only will Pandora NOW give listeners exclusive, up-to-the-moment access to the music people are streaming on Pandora the most, but it will let music fans influence which songs are played.”

SiriusXM subscribers will be able to listen to Pandora NOW (Ch. 3) on SiriusXM radios, and those with streaming access can listen online, on-the-go with the SiriusXM mobile app, and at home on a wide variety of connected devices including smart TVs, Amazon Alexa devices, Apple TV, PlayStation, Roku, Sonos speakers and more.  Pandora users can experience Pandora NOW as an interactive station for ad-supported and Pandora Plus listeners, or as a curated playlist for Pandora Premium subscribers on both the web and Pandora’s mobile app.

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Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at [email protected]

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