Pandora Partners With Ticketmaster To Promote Live Shows
Pandora has partnered with Ticketmaster to provide live show information to fans on the listening app. Powered by touring data pulled in real-time from Ticketmaster, this new partnership will allow fans to be notified of upcoming show announcements and on-sale ticket alerts based on their location and listener history.
Additionally, Ticketmaster is now integrated in Pandora AMP’s Promote Show tool, which allows artists to create in-stream audio marketing campaigns around specific tour dates.
LB Cantrell is Editor/Director of Operations at MusicRow magazine, where she oversees, manages and executes all company operations. LB oversees all MusicRow-related content, including the publication’s six annual print issues and online news. She is a Georgia native and a graduate of the Recording Industry Management program at Middle Tennessee State University.
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