Big Machine Label Group President/CEO/Founder Scott Borchetta has announced that George Briner has been elevated to President of The Valory Music Co., effective immediately.
Most recently serving as General Manager, Briner joined the imprint in 2008. He has led the charge on groundbreaking promotion and marketing strategies for Thomas Rhett, Brantley Gilbert, Justin Moore, Eli Young Band and Aaron Lewis as well as Tyler Rich. VMC’s latest signee, Sheryl Crow, just released one of the most talked about new releases of the year – a duet with Johnny Cash “Redemption Day,” off of her forthcoming album, slated for late summer release. Briner’s expanded duties will allow him to dive more deeply into all elements of VMC’s success.
Borchetta commented, “George and I have been in each other’s orbit longer than either of us care to admit, but I can tell you that there is no better record executive in the business. His passion for turning people on to new music is truly unmatched. George is a lifer, committed to the cause, always eager to lead and always eager to learn. He has turned The Valory Music Co. into a force to be reckoned with any day of the week, because he is moving the needle every day of the week. Well deserved!”
Throughout Briner’s tenure, VMC has propelled 27 singles to No. 1 across 17 multi-Platinum and Platinum-certified albums. The label has earned a plethora of awards and nominations from every major awards show including Grammys, CMA, ACM, AMA, People’s Choice and iHeartRadio.
“Throughout the many years and great opportunities that have been offered to me in this business, my journey has been supported by my wife, family, friends, business associates and so many incredible artists,” said Briner. “These past eleven amazing years with The Valory Music Co. have been the highlight of this musical journey, thus far. I am incredibly thankful to Scott Borchetta and Andrew Kautz, who have allowed me the freedom to create a business model that has been successful in supporting our music. The artists, along with Valory staff and countless within Big Machine are responsible for all the success that we have accomplished. I’m excited to continue this amazing journey and honored by this promotion.”
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