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Black River Entertainment Expands Marketing Department

April 11, 2019/by Jessica Nicholson

Black River Entertainment has announced a promotion and a new hire for the organization. Marketing Coordinator Nikki Abbamont has been promoted to Marketing Manager, while Drew DeSirey has been hired as Graphic Designer. Both report to Vice President of Marketing, Tanya Welch.

Abbamont joined Black River Entertainment in May 2017 as the Publicity and Marketing Coordinator before fully transitioning to Marketing Coordinator in 2018. Now serving as the Marketing Manager, she will continue to contribute to and execute marketing campaigns for the Black River roster including Abby Anderson, Kelsea Ballerini, Hannah Kerr, Josh Wilson and Carolina Story.

“Nikki is unrelenting in all the best ways. She earned this promotion with her commitment to excellence and her positive, infectious energy,” said Welch.

DeSirey is a Nashville native and recent graduate of Watkins College of Art. His work in graphic design and in-house photography will benefit all of Black River Entertainment and its subsidiaries including: Black River Records, Black River Christian and Black River Americana.

“I am beyond blessed to have started my graphic design career here at Black River,” DeSirey said. “I can’t say enough good things about this company, and the people I work with!”

“Drew’s fresh design aesthetic coupled with his appreciation for our format make him an exciting addition to our creative team,” Welch said.

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Jessica Nicholson
Jessica Nicholson
Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.
Jessica Nicholson
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