Moo TV Names New Executive Vice President, General Manager

Video and live events production company Moo TV, known for its work with artists including Garth Brooks, Brad Paisley and Dierks Bentley, has named Jason Rittenberry as Executive VP and General Manager. He will lead the company’s day-to-day operations and lead the Nashville-based team, including directing the senior leadership team. He will also be responsible for developing and overseeing implementation of all current business initiatives while assisting with the future growth of the company.

Most recently, Rittenberry served as Managing Partner of MSG Strategy, a full-service event production and strategic consulting firm. Previously, he was the President and CEO of Kentucky Venues, overseeing the operations of all state owner entertainment venues. He also had a 15-year career in venue management, during which he led Circuit of The Americas and Austin360 Amphitheater in Austin, Texas, and was President and Chief Executive Officer of IRG Sports + Entertainment, the privately held parent company of multiple sports and entertainment properties.

Moo is the eight-time Pollstar Video Company of the Year, a 2018 Nashville Business Journal Business of the Year and the reigning Parnelli Award winner for Video Production Company of the Year.

“Jason is the real deal. A straight shooter with a fantastic history of success, while at the same time being the kind of guy who will fit right in to our culture. He has that elusive combination of a stellar track record and more importantly a guy whose head and heart are in the right place,” said Scott Scovill, Founder and CEO of Moo TV. “He brings an extensive background of experience in live events, venue management, and event production and I could not be more pleased to welcome him to our Moo family. I have the utmost confidence in his ability to lead and represent Moo TV.”

“I’m excited to become a part of the Moo TV team,” said Rittenberry. “Moo is not only the best in the business, but the culture here is why our clients trust us as their partner. Scott has built an incredible company and I am honored to be leading it into the future.”

Tom Truitt, Partner with Buffkin Baker’s Nashville office, conducted the search for Moo TV.


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Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]

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