Country artist Lucas Hoge and Southwest Airlines have renewed their partnership for 2019 following Hoge’s year as a #SouthwestStoryteller. Hoge’s single “Boom Boom” from his album Dirty South is featured on the airline’s 737 MAX 8 aircrafts’ playlist, which the airline implemented to enhance their customers’ onboard experience. Hoge will also be joining the airline during SXSW for a special performance on March 10.
“I am humbled and honored to continue this partnership, not only is Southwest my favorite airline, but the people behind the brand are truly amazing,” said Hoge. “I’m blessed that they support my music and I am excited to share my travels in 2019, the sky’s the limit!”
Over the past year, Hoge was part of a curated group of 12 #SouthwestStorytellers who promoted the airline’s brand on their social channels. As part of his partnership with Southwest in 2018, Lucas participated in the airline’s signature Live at 35 program, which brings artists onboard for surprise live inflight performances. Now Hoge is assisting Southwest in their search for the next great storyteller. The contest, which ends Feb. 24, aims to reward and empower influencers with travel on Southwest for a year to help them build their brands and continue creating incredible content. Click here to find out more and enter the Next Southwest Storyteller Contest.
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