Grammy Awards Fall In Demo Ratings, Remain Steady In Viewership

During Sunday evening’s (Feb. 10) Grammy Awards, several artists took victory laps including Kacey Musgraves, Brandi Carlile, Lady Gaga, Cardi B, and Childish Gambino, but the evening’s final ratings don’t match the creative triumphs.

According to deadline.com, the 61st annual Grammy Awards show earned a 5.6 rating in the adult 18-49 demo, creating a new all-time demo low for awards show and undercutting last year’s record low of a 5.9 final rating.

The 2019 show, which returned to Los Angeles following last year’s airing from New York, pulled in 19.9 million total viewers, staying roughly on par with the 19.8 million viewers that watched in 2018.

Though 2019’s viewership stayed steady with last year’s numbers, the 2018 Grammy ratings represented a staggering 21 percent tumble from 2017, which boasted a 7.3 rating/18-49 and 23.97 million viewers.

In 2016, which featured country-turned-pop artist Taylor Swift taking home the top Album of the Year honor for 1989, the show aired on a Monday night and drew in 24.95 million viewers, as well as a 7.7 rating.

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Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]

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