Joseph Llanes Launches New Design Company Greyland

Pictured (L-R): Joseph Llanes, Christo Collins, Jenny Llanes, Annette Morgan. Photo: Greyland

Joseph Llanes, photographer for outlets including Billboard, New York Magazine, Rolling Stone, Spin and numerous album covers and musicians, is launching Greyland, a new media outlet/merchandising/design company based in Nashville. The new venture is bringing together a group of artists from the Music City area to benefit MusiCares this holiday season in what will be referred to as “12 Days of Greyland.”

Through Greyland, fans will be able to commemorate their concert experiences with magazine quality photography, graphic design and illustrations from around the world designed on an item of the artist’s choice. Every limited-edition item that goes to the fans comes from an elite photographer working hand in hand with the top artists, and all items are limited edition and limited quantity. Five percent of profits go to charity of the artist choice.

“We started Greyland with the intention of being able to grant the access I’ve had for the past several decades in the music industry, to the fans,” explains Llanes. “I’ve worked with Rolling Stone and Billboard, to name a few, a lot in my career and I’ve noticed a change in the industry, and I wanted to be a part of that change. I wanted to be able to spotlight new artists and musicians on my own terms and give fans an entire experience while doing so. From photo, to design, to editorial, to actual art pieces fans can buy on merch items.”

Artists participating in the “12 Days” record a holiday song for Greyland. Additionally, Llanes and video director TK McKamy will produce exclusive holiday webisodes and images to coincide with each track, all benefiting MusiCares, the organization which provides support and community services to musicians in need of medical, personal & financial assistance.

The project launches on Dec. 13 at greyland.com with merchandise proceeds going directly to MusiCares.

Greyland staffers include Llanes (Head Curator/Owner), Jenny Llanes (Producer), Annette Morgan (Creative Director), and Christo Collins (Art Director)

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Lorie Hollabaugh

Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.

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