The 2019 Country Radio Seminar will host a “Parents, Teens, and Country Music” panel, which will discuss fostering and preserving country music and radio’s multi-generational appeal. The panel will be held during CRS on Feb. 14 at 3:30 p.m. CT at the Omni Hotel Nashville.
The “Parents, Teens, and Country Music” panel, presented by Edison Research, will combine a survey of country listeners who have teenagers at home, a survey of teens, and footage from the in-person interviews that have become a highlight of Edison’s CRS presentations. Both groups will be asked about their musical tastes, media usage, and how that usage takes hold with an eye on how parents and teens influence each other.
“This presentation will allow CRS attendees to understand better the lives of people currently in their demographic target while allowing a peek into those of the crucial next generation of country fans,” says Edison Research president Larry Rosin. “There will be practical advice both for connecting with the parents, and cultivating the younger group for the future.”
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