Opry Entertainment Launches Year-Long Program To Promote Rising Artists

Opry Entertainment has announced the launch of Opry NextStage, a year-long collaboration with four rising country artists: Riley Green, Tegan Marie, Tenille Townes and Travis Denning. The collaboration will include live performances, strategic marketing support and short-form documentary style storytelling created by Opry Entertainment’s award-winning content team. Throughout the year, Opry Entertainment will work closely with artist teams to amplify their initiatives using assets from across the company’s brands, venues and channels.

Each Opry NextStage artist will perform on the Grand Ole Opry at Ryman Auditorium in December. Townes will perform both shows at Opry at the Ryman on Dec. 7. Tegan Marie is scheduled for Dec. 8. Green will make his Opry debut on Dec. 11, and Denning, who just made his Grand Ole Opry debut last week, will return to Opry at the Ryman on Dec. 15. More Opry appearances will be scheduled in 2019.

Opry NextStage will officially launch with a kickoff party and concert featuring performances by the inaugural class at Ole Red Nashville on Jan. 8, 2019.

Tickets for the Opry NextStage kickoff party and concert at Ole Red Nashville on Jan. 8 will go on sale Thursday, Nov. 29 at 10 am CT.

 

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About the Author

Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.

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