NEEDTOBREATHE’s Bear Rinehart Inks Pub Deal With Creative Nation, PULSE Music Group

Pictured (L-R): Steve Bursky (Foundations Music), Bear Rinehart, Jeff Skaggs (Creative Nation), Beth Laird (Creative Nation), Luke Laird (Creative Nation)

Creative Nation, in partnership with Los-Angeles based music company, PULSE Music Group, have signed Bear Rinehart to their rosters. Rinehart is frontman for South Carolina rock band NEEDTOBREATHE.

As a founding member of the Atlantic Records act, Rinehart has been a part of multiple chart topping releases including H A R D L O V E which debuted at No. 1 on the Billboard Top Albums, Top Current Albums, Top Rock Albums, and Top Alternative Albums charts, and No. 2 on the Billboard 200. Rinehart also has performing and writing credits on the RIAA-Certified Gold single, “Brother (feat. Gavin DeGraw).”

“I’ve always wanted to work with someone that has an animal name. This felt like the perfect opportunity. All jokes aside, I was initially impressed with Bear’s powerful and emotional voice and when I really dove into his songs, I discovered his lyrics and melodies were just as compelling. His work ethic and songwriting style are a great complement to the Creative Nation team and we are excited to work alongside him,” Creative Nation’s co-founder and CEO, Beth Laird, says.

“I am looking forward to working alongside the insanely talented group of writers, musicians, and artists at Creative Nation and PULSE Music Group. The reach and impact of this team’s work extends far beyond Nashville, and it’s an honor to join their ranks,” Rinehart says.

“Bear is impressive not only as an artist but also as a songwriter and artist collaborator. We believe he has a strong future ahead. His classic sensibilities paired with his natural depth and soul make this an incredibly exciting partnership for us,” PULSE Music Group’s President of Creative Maria Egan says.

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Jessica Nicholson

Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.

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