Ticketing and event tech platform Eventbrite has launched Eventbrite Music, aimed at independent music venues, promoters and festivals to power their ticketing and distribution.
The new offering, which is built atop the Eventbrite platform, connects promoters with more fans to grow their live audience through strategic partnerships with more than 50 distribution partner sites, including YouTube, Spotify, Pandora and Songkick.
The technology aims to streamline the ticketing checkout experience, enabling venues to either embed checkout into their website, or use a two-step purchase process on Facebook, Instagram and other social platforms. Eventbrite also includes access to real-time show data, customizable reserved seating functionality and mobile-optimized purchase flow for fans.
The move comes more than a year after Eventbrite acquired Ticketfly for $200 million from Pandora, as Eventbrite looks to end the Ticketfly brand in 2019.
“Over the years the core needs of a concert promoter haven’t changed: They need to reduce friction in their day-to-day operations, promote profitable shows, sometimes hundreds of them a year, and deliver a great experience for artists and fans,” said Andrew Dreskin, President of Eventbrite’s music division. “The amount of thought and work we’ve put into addressing these needs has been a herculean effort. I’ve been doing this a long time and I can say with conviction that Eventbrite Music is the best piece of ticketing software that I’ve ever worked on. We’re excited to put this solution into the hands of independent promoters around the world and help to continue to fuel a thriving independent music ecosystem.”
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