Big Loud Records has added Candice Watkins as the label’s new VP, Marketing, effective Monday Nov. 26.
“I am excited to be joining the Big Loud family,” shares Watkins. “I have long admired Clay [Hunnicutt], Seth [England], and all the Big Loud partners as they have built this great company marked by smart and innovative team members, forward-thinking strategies, and extremely talented artists. I can’t wait to jump in with my new team and do what Big Loud does best.”
After beginning her journey at Boston’s Northeastern University and Los Angeles’ USC, Watkins’ Nashville career stops include Red Light Management, mobile marketing and promotion company Mozes Inc., Borman Entertainment as Keith Urban’s day-to-day manager, Martingale Entertainment managing Hunter Hayes, and her own company, First22, a consulting firm that she continues aimed at pastors, public speakers, and worship leaders.
Her most recent role was as the Senior Director of Marketing & Artist Development at Universal Music Group Nashville, overseeing a quarter of the label group’s roster including Dierks Bentley, Lady Antebellum, Shania Twain, Vince Gill, Lauren Alaina, Kip Moore, Kassi Ashton, Mickey Guyton and more. There she developed and executed full marketing plans and campaigns, acting as a central hub for the label group.
“We couldn’t be happier with the rapid growth of Big Loud Records in the last few years,” says Big Loud partner Seth England. “One of the most exciting parts of that is getting the chance to hire the progressive executives of tomorrow. Candice Watkins is the epitome of what we look for when adding teammates. She is an effective and forward thinking executive. She will make us better. I’m thankful she chose to join us on our mission.”
Big Loud Records President Clay Hunnicutt agrees, highlighting Watkins’ instincts and big-picture vision as it relates to the company’s innovative business model.
“Candice is an incredible talent that we are VERY lucky to have join the Big Loud family,” says Hunnicutt. “With her knowledge, experience, and approach, she is the perfect person to continue taking our organization and artists to the next level. We know we’ll look back years from now and see this day as a pivotal moment!”
Watkins can be reached at [email protected].
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