Americana Music Association Launches Initiative To Enhance Americana Tour Routing

The Americana Music Association has launched its new artist-centric initiative, The Americana Tour Blueprint, as a touring resource for members of the not-for-profit music trade organization.

The blueprint aims to help Americana artists find venues along several routes, as well as radio stations, record stores and publications that support Americana music artists. The map includes nearly 100 markets located just beyond the I-95 corridor on the East Coast. The association intends to expand the offering nationwide to support Americana artists in engaging markets around the U.S.

In addition to having venues listed that book Americana artists, several of the venue managers and owners will actively participate by accepting private submissions for booking consideration from the Americana Music Association’s 1,500 artist members.

Tying into this announcement, an inaugural 13-city tour featuring Caitlin Canty and Oshima Brothers will commence on Jan. 4 in New York City. The tour was booked using the blueprint of today’s Americana venues, radio stations, record stores and publications to book their shows.

“We are incredibly excited about this new initiative and thrilled that Caitlin Canty is the first artist to be a part,” said Jed Hilly, Executive Director of the Americana Music Association. “The Tour Blueprint will serve as an invaluable resource for artists in our community who are constantly seeking opportunities to cultivate their audiences and turn them into fans. This tool is a direct reflection of that drive, and we hope that these musicians can use this to help propel their careers forward as they take their music out on the road.”

“I only wish something like this existed when I was starting out as a DIY touring musician,” added Canty. “It took me a long time to find the right venues and stations for my music and cultivate those relationships. This Americana Tour Blueprint is a great tool to help musicians who are just starting to tour, and to bring more clarity and direction to any artist on the road. It’s a smart roadmap for anyone looking for venues or radio stations friendly to Americana music.”

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Jessica Nicholson

Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.

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