Frye Taps Margo Price And Lukas Nelson To Honor Americana Roots

The Frye Company is honoring their Americana roots this fall with the help of Margo Price and Lukas Nelson. Their fall 2018 campaign, appropriately named “The Original, The Authentic, The Only,” is meant to underscore the common ground between the brand’s authenticity and the original sound of both artists.

Lukas Nelson of Lukas Nelson & Promise of the Real has built a devoted following carving out a distinctive style in Americana music. Nelson most recently produced and co-wrote some of the music on Bradley Cooper and Lady Gaga’s new film, A Star Is Born.

Margo Price is no stranger to Americana, herself. Her 2017 album All American Made garnered her three nominations for Best Song, Best Album and Best Artist at next week’s Americana Music Awards.

Price is set to perform at Frye’s Nashville location in the Gulch on Oct. 2.

“I’ve traveled many miles in Frye boots,” said Price, “I wear them on stage for shows, when I’m in Tennessee working on the farm or when I’m walking a million miles in New York City. There’s nothing like a perfectly worn pair of Fryes.”


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LB Rogers is Project Manager at MusicRow magazine. She heads up specific, large-scale projects for the company and assists in day-to-day tasks. LB also manages the MusicRow Top Songwriter Chart and contributes editorial for both the print and online platforms. She joined MusicRow full time in January of 2019, after interning and working part time for the company for a year. She is from Blairsville, Georgia and graduated from Middle Tennessee State University with a Music Business degree in 2018.

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