Frye Taps Margo Price And Lukas Nelson To Honor Americana Roots

The Frye Company is honoring their Americana roots this fall with the help of Margo Price and Lukas Nelson. Their fall 2018 campaign, appropriately named “The Original, The Authentic, The Only,” is meant to underscore the common ground between the brand’s authenticity and the original sound of both artists.

Lukas Nelson of Lukas Nelson & Promise of the Real has built a devoted following carving out a distinctive style in Americana music. Nelson most recently produced and co-wrote some of the music on Bradley Cooper and Lady Gaga’s new film, A Star Is Born.

Margo Price is no stranger to Americana, herself. Her 2017 album All American Made garnered her three nominations for Best Song, Best Album and Best Artist at next week’s Americana Music Awards.

Price is set to perform at Frye’s Nashville location in the Gulch on Oct. 2.

“I’ve traveled many miles in Frye boots,” said Price, “I wear them on stage for shows, when I’m in Tennessee working on the farm or when I’m walking a million miles in New York City. There’s nothing like a perfectly worn pair of Fryes.”