Florida Georgia Line, Ashton Kutcher Celebrate Entrepreneurs During WeWork Creator Awards

Pictured (L-R): Brian Kelley of Florida Georgia Line, winner Stephanie Benedetto of Queen of Raw, Ashton Kutcher and Tyler Hubbard of Florida Georgia Line. Photo: Terry Wyatt/Getty Images

Florida Georgia Line and Ashton Kutcher were among those celebrating entrepreneurs in Nashville Thursday evening (Sept. 13), as part of the Nashville Creator Awards Regional Semi-Final event, held at Marathon Music Works.

The Creator Awards is part of an initiative that funds small businesses, nonprofits, performing artists and others who are achieving change through their businesses and services.

During the Creator Awards, nine winners received a total of $888,000. They were selected from a pool of more than 1,700 applicants, from the Eastern United States, Puerto Rico and Ontario. The finalists pitched their ideas, business models and organizations before a live audience and judges, including Florida Georgia Line, Kutcher, and Dia Simms, President of Sean Combs Enterprises. Nine winners were awarded from $18,000 to $360,000 in funding from projects ranging from smart, data-collecting fabric and medical interpreter certificate training, to interactive music programs for seniors.

“These Creator Awards are not just sweeping the nation, these Creator Awards are sweeping the world,” said host and judge Ashton Kutcher, who also shared his experience meeting WeWork founder Adam Neumann in 2002. The two had met through Neumann’s then girlfriend and now wife, Rebekah Neumann, and immediately recognized their shared ambition and work ethic.

The grand prize of $360,000 went to Queen of Raw, a two-sided marketplace bringing raw fabric back to life by giving the factories that overproduce it and the retailers that over-purchase it, a place to recapture its value.

“It was an honor and a privilege to even make it this far. The kinds of questions they asked were so valuable, informative, and supportive,” said Stephanie Benedetto, Founder and CEO of Queen of Raw. “This is a lot of money. We were a bootstrapped company and it took us all the way to launch. We want to be able to grow and scale beyond the U.S. and around the world.”

The event was open to the public and co-hosted by VP & Senior Editor of Forbes Media, Steven Bertoni, and WeWork Co-Founder & CEO, Adam Neumann, as well as his sister, former supermodel, Adi Neumann. The night also included a live performance by multi-platinum selling rapper and producer, G-Eazy.


Business Venture Award: for entrepreneurs and companies with fresh ideas:
— ($360,000): Queen of Raw, Stephanie Benedetto, New York City
— ($180,000): Prommus, Anthony Brahimsha, Chicago
— ($72,000): Loomia, Janett Liriano, New York City

Nonprofit Award: for charitable organizations big and small:
— ($72,000): Found in Translation, Maria Vertkin, Boston, MA
— ($50,000): Girl Develop It, Corinne Warnshuis & Sally MacNicholas, Philadelphia, PA
— ($50,000): Everybody Dance Now!, Kelli Forman, New York City

Performing Arts Award: for entertainers and groups with a unique point of view:
— ($18,000): Melanie Faye, Nashville, TN

Community Giver Award: a surprise, community-nominated category for those making a difference:
— ($36,000): Good Good Good, Branden Harvey, Nashville, TN

Wild Card Winner: a surprise, pulled from the crowd live by Adam Neumann and Ashton Kutcher:
— ($50,000): Music for Seniors, Sarah Martin McConnell

Adam Neumann surprised guests after inviting two audience members (non-finalists) on stage for a chance to pitch their businesses and win prize money. Sarah Martin McConnell, Director at Music for Seniors, took home $50,000 after impressing judges with her growth plans.

Special guests and notable Nashville attendees included: Nashville Predators defenseman, P.K. Subban; Olympic skier, Lindsey Vonn; country singer, Hunter Hayes; Eric and Jessie James Decker; Lily Aldridge; Tennessee Titans safety, Kenny Vaccaro; and others.

The event celebrated entrepreneurship, innovation, and creativity, with attendees shopping local member and non-member products at the pop-up market and making connections at the job fair in partnership with Jobbio. Since March 2017, WeWork has hosted more than 28,000 attendees and given away millions of dollars across 13 Creator Awards Regional Semi-Final events around the globe, plus one Global Finals event in New York City in January 2018. According to previous winners, these awards can be a game changer for companies and organizations looking to reach the next level.

Pictured (L-R): Judges Ashton Kutcher, Brian Kelley of Florida Georiga Line, Dia Simms, Tyler Hubbard of Florida Georiga Line and finalist Stephen Rose of The Peach Truck. Photo: Terry Wyatt/Getty Images


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About the Author

Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]

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