Ahead of its Oct. 1 launch, Elektra Music Group has announced three key promotion department appointments.
Roadrunner Promotion will change its name to Elektra Promotion, with longtime Roadrunner team member Jason Martin appointed as VP, Promotion/Triple A. Martin will be based in Nashville.
Also newly-appointed are Myra Dehais (based in San Diego) as SVP of Promotion-West Coast/Alternative, and New York-based Melanie Scull (VP, Promotion for pop radio). All three will report to Elektra Music Group Co-President Mike Easterlin, who will lead the company with co-president Gregg Nadel.
“Radio remains a powerful and essential force in fan engagement, especially as we’re launching and building careers for artists across the Elektra Group roster,” said Easterlin and Nadel. “We’re so excited to have three of the most experienced and well-respected promo folks in the industry at the core of our promo team. We’re happy to welcome Melanie into the WMG family and congratulate Myra and Jason on their new gigs. It’s great to have them on board as we gear up for our official launch in a couple of weeks.”
Martin joined the Roadrunner promotion team nearly two decades ago, initially serving as Denver regional rep, and most recently as national VP of Alternative & Pop Promotion. He started his career at 91X/San Diego as a production assistant before working in promotion and marketing at Rhino Records and RCA.
Scull joins Elektra Music Group from RED Distribution, where she was VP of Pop Promotion. Melanie started her promotion career at Capitol Records, serving in regional positions in Dallas and LA before being upped to National Promotion Director for Top 40 projects. She has also worked at Republic and in2une Music.
Dehais has been with Atlantic Records as part of the Roadrunner promotion team since 2012. Having previously worked at Epic, Warner Bros. Records, and RED, she brings a magnitude of multi-format experience to her new post. She first joined Atlantic in 1993 after several years in college and commercial radio.
In addition to these moves, Bill Millman will return to Boston from Chicago to take up the position of New England Midwest Regional Manager for Elektra Music Group.
This announcement follows two Elektra Music Group A&R appointments: Will McDonald, Vice President, A&R and Marketing, based in Nashville; and Shawn Cohen, Senior Director, A&R, based in Los Angeles. At launch, Elektra Music Group will boast a 60-plus member team embracing all key music company functions, including A&R, Artist Development, Business & Legal Affairs, International, Marketing, Promotion, Publicity, Sales & Streaming, and Video.
Elektra Music Group will include Elektra, Fueled By Ramen (FBR), Roadrunner, Low Country Sound, and Black Cement Records – which will be nurtured as unique, independent label brands. Co-Presidents Easterlin and Nadel will report to Atlantic Records Group Chairman & CEO Craig Kallman and Chairman & COO Julie Greenwald. The Elektra Music Group roster will include notable artists such as Twenty One Pilots, Sturgill Simpson, Zac Brown Band, Brandi Carlile, Fitz and the Tantrums, Paramore, Slipknot, Panic! At The Disco, Coheed and Cambria, Kaleo, Gojira, and others.
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