LiveXLive Media’s Slacker, a global digital media company focused on live entertainment, has launched #WCE (“Woman Crush Everyday”) Country, a digital radio station devoted to introducing and elevating female country artists, and Slacker Studio, a mobile app which allows hosts and contributors to remotely add music and commentary to Slacker stations. Both the station and the app were introduced at an Aug. 7 launch party in Nashville, co-hosted by WME and Change the Conversation.
#WCE Country will be hosted and curated by female artists, with additional women in the music industry adding commentary and selecting songs. Cam, whose “Burning House” was the top-selling single by a female country artist in 2015, is the station’s first host.
“We have amazingly talented women making music in Nashville, and they deserve to be heard,” said Jess Wright, Slacker’s Country Format Captain. “In 2017, more than 97% of the artists who appeared on the year-end Country Top 40 were male. This doesn’t reflect the quality of music created by women; it reflects a lack of support from the gatekeepers of country music who believe that women have limited commercial appeal. I’m excited that, through Slacker, we can bring the music of female country artists directly to our audience, curated by the people who are most passionate about it – the women in Nashville’s music industry.”
Emerging artists Natalie Stovall, Post Monroe, and Lauren Duski performed at the Nashville launch event. Held at WME’s Nashville office, attendees included musicians, songwriters’ managers, journalists, and other women involved in Nashville’s music industry, many of whom were given VIP access to the Slacker Studio app to share their perspective and personal stories on #WCE Country.
“I’m thrilled that there’s another platform to support female artists,” said Leslie Fram, the co-founder of Change the Conversation and the senior vice president of strategy at CMT. “Women have always been the cornerstone of country music, and their voices need to be heard.”
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