Jon Borris has been named Sr. VP, Promotion for Big Machine Label Group and Republic Records. Borris, who will be based in Republic’s New York headquarters, was previously at Sony Music Entertainment’s Columbia Records as Sr. VP, Pop Promotion.
He spent the past 19 years promoting top acts on Columbia Records and Epic Records such as Adele, Beyoncé, John Mayer, Calvin Harris, Shakira, Jennifer Lopez, One Direction, The Chainsmokers, and several other GRAMMY Award-winning acts. In 2015, Borris was named one of Billboard’s 40 Under 40: Music’s Top Young Power Players. Big Machine Label Group and Republic Records first joined forces in 2007. The two powerhouse labels’ collective crossover efforts have propelled the careers of Swift, Florida Georgia Line, and many others.
“Monte [Lipman], Gary [Spangler], and I have been searching for just the right person to propel our Big Machine releases to the next level, and Jon is that person,” Big Machine Pres./CEO Scott Borchetta said. “Along with added focus on Taylor [Swift’s]’s extraordinary pop success, Jon will continue to build the crossover platform for Florida Georgia Line, Thomas Rhett, and more talent coming out of our Nashville-based global headquarters. We have several pop artists coming off of our Toronto-based hit TV music show, The Launch, and one of Jon’s first projects will be by Launch stars Elijah Wood x Jamie Fine.”
Borris says, “Scott Borchetta’s entrepreneurial spirit is infectious. I knew immediately that I wanted to work with him and the BMLG team to spread his unique vision for some of the industry’s top talent across multiple genres. In addition, I’ve watched from afar as Monte and Avery Lipman, Gary Spangler, and the Republic Records team have done nothing short of extraordinary work on behalf of their artists, and it is truly a thrill to now join the No. 1 promotion team in the music industry!”
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