Industry Ink: Big Machine, Miller Harris Golf Tournament, APA Nashville, Grayscale Marketing
Florida Georgia Line Named Grand Marshals At Big Machine Vodka 400 At The Brickyard
Global superstars Florida Georgia Line were already slated to have a huge presence as race namesake and festival headliners at the Indianapolis Motor Speedway (IMS) next weekend. Now, they have also been tapped as the grand marshals of the Big Machine Vodka 400 at the Brickyard Powered by Florida Georgia Line on Sunday, Sept. 9.
The chart-topping and history-making duo, made up of Tyler Hubbard and Brian Kelley, will headline the first annual FGL Fest concert on Saturday, Sept. 8 at IMS, leading a revved-up lineup that also includes Cole Swindell, Nelly, Raelynn, Jillian Jacqueline, Mason Ramsey, Riley Green and Stephanie Quayle.
“Our growing relationship with Big Machine and Scott Borchetta has helped create an exciting new era for the NASCAR weekend at IMS this year with a new September date, exciting lineup of five days of on-track action and such a great collection of music superstars at FGL Fest,” IMS President J. Douglas Boles said. “Scott, Tyler and Brian have been such strong supporters of this event, so it’s fitting they receive these prestigious roles on Race Day.”
Big Machine Label Group Founder, President and CEO Scott Borchetta will wave the green flag to start the 25th Running of the Monster Energy NASCAR Cup Series race, which starts at 2 p.m. ET on the 2.5-mile IMS oval.
Miller Harris Golf Tournament Coming In September
The Miller Harris Foundation is now accepting registrations for the 19th Annual Miller Harris Golf Tournament. The golf tournament takes place at Temple Hills Golf Club on Monday, Sept. 10. Spearheaded by Source Nashville Founder, Judy Harris (Judy Harris Music), the annual golf tournament benefits The Miller Harris Foundation.
A silent auction with all proceeds going to the foundation will be on site with items like Nashville Predators autographed memorabilia, a weekend stay at The Aertson Hotel and much more. In addition to the golf tournament, The Miller Harris Foundation will hold a fund-raising event at The Bluebird Café on Wednesday, Sept. 5, with Doug Johnson as host.
Tickets are available at thebluebirdcafe.com.
APA Nashville Hosts Grayscale Marketing
APA Nashville hosted colleagues from Grayscale Marketing on Wednesday (Aug. 29) for their Happy Hour series.
Tim Gray, Grayscale Marketing CEO stated, “Grayscale has experienced such growth over the last year that the agencies have begun to overlap with our marketing, advertising and PR event clients. We thought it would be nice to spend one on one time strengthening the relationship between the teams since we’re often working with the same festivals, fairs, theaters, and PACs, around the country.”
Grayscale Marketing is a fully integrated firm that provides communication, marketing and advertising solutions for businesses around the country. Their clients include Virgin Hotels, Hangout Music Festival, IEBA, Warner Chappell Production Music, Pilgrimage Music Festival, Country Stampede and more.
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