Country fans might spot a familiar face in ads for clothing line William Rast this fall, as Brett Young will serve as a Brand Ambassador for the campaign for William Rast’s Fall 2018 collection. Young will join model Stella Maxwell as an ambassador. The national advertising campaign featuring Young and Maxwell will launch in select traditional and digital media outlets and in select retail stores across the country, including Macy’s, Dilliard’s, Belk, Lord & Taylor, and more.
Shot by fashion photographer Boo George and styled by Deborah Watson, the campaign embraces the collection’s Americana styled clothing.
“I’m so excited to work with both William Rast and Stella for this campaign,” Young said. “This is the first time I’ve done anything like this, and it’s been an absolute blast.”
Grounded in the iconography of biker culture, William Rast’s designs combine the origins of American denim with modern and sophisticated fits, premium fabrics, washes and techniques.
The fashion brand alignment is the latest career development from Young, who has been headlining his own Caliville Tour, and opening for Thomas Rhett’s Life Changes Tour 2018. Young also recently announced he will headline the CMT On Tour: Here Tonight beginning Nov. 16. Young has earned a platinum-selling debut album with his self-titled BMLG Records effort, spearheaded by hits including “In Case You Didn’t Know,” “Like I Loved You,” and his latest No. 1 “Mercy.”
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