New Spotify Feature Eases Submission Process For Playlist Consideration

Spotify is introducing a beta feature as part of Spotify for Artists and Spotify Analytics designed to make it easier for artists and labels to share unreleased music with its worldwide team of editors to enable them to create better playlists.

Artists or their team members can log into the Spotify for Artists account or to Spotify Analytics and select one unreleased song for playlist consideration to submit to the team. Editors will be searching through submissions based on the information to find unreleased music to consider for their playlists.

No one can pay to be added to one of Spotify’s editorial playlists, and editors select tracks with listeners in mind and make their decisions using data about what’s resonating most with their community of listeners.

Because this is a beta feature, it will continue to evolve based on feedback from artists, labels, managers and partners. More than 75,000 artists are featured on editorial playlists each week, and another 150,000 on Discover Weekly on Spotify.

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Lorie Hollabaugh

Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.

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