BBR Music Group Announces New Executive Appointments

BBR Music Group has announced a slate of new executive appointments, following this week’s restructuring of its label lineup with new assignments and responsibilities effective immediately.

Shelley Hargis, former VP of Promotion at Red Bow Records, has joined the Broken Bow Records team as new co-VP of Promotions alongside Lee Adams. Hargis’s responsibilities will now include overseeing promotion for the Midwest. Both Hargis and Adams report to Carson James, SVP Promotion BBR Music Group.

Kendra Whitehead and Caitlyn Gordon transition from Red Bow Records in their Director of Promotions positions to Wheelhouse Records with similar responsibilities. The two will report to newly appointed Wheelhouse VP of Promotions Ken Tucker who transitions from Apple Music July 23.

Lexi Willson will move from her position as the Director of Promotion, West Coast at Wheelhouse Records to handle responsibilities in the Northeast for Stoney Creek Records. Willson now reports to Stoney Creek VP of Promotion Byron Kennedy.

Matt Holmberg, formerly the Promotion Coordinator for Wheelhouse Records and Red Bow Records, has been named Manager of Secondary Promotions.

Andrea Knipp has been named Promotion Coordinator for Wheelhouse Records, Broken Bow and Stoney Creek Records.

Jon Loba, EVP BBR Music Group, said, “Our newly restructured labels strongly position us to deliver at the highest levels for our artists as well as our radio partners.”

“The team and the artists here at BBR Music Group are the best in the industry. I can’t wait for country radio and the fans to hear what we have in store for them,” added Carson James, SVP Promotion BBR Music Group.



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Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]

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