Alex Flores Joins BMI As Senior Vice President, Creative

Alex Flores has been named Senior Vice President, Creative at BMI. Flores will be based out of BMI’s Los Angeles office and will report to Mike Steinberg, Executive Vice President, Creative & Licensing, beginning Aug. 6.

Flores will oversee the Creative teams in BMI’s six offices in New York, Los Angeles, Nashville, Atlanta, London and San Juan, helping support the company’s songwriting community and cultivating key industry relationships. She will also oversee the continued development and execution of acquisition and retention strategies that are in line with BMI’s overall mission of growing its leading market share across all genres of music.

“I’m thrilled to welcome Alex to BMI,” said Steinberg. “She brings a wealth of experience across multiple industries that will greatly benefit BMI’s current and future songwriters and composers. I look forward to seeing her lead our Creative team to build upon BMI’s unparalleled roster of established and developing talent and our tremendous success in fostering career-defining opportunities for the music creators we represent.”

Before joining BMI, Flores held various positions at BMG including her most recent post as Senior Vice President of Marketing, North America. In that role, she managed the day-to-day operations of the U.S. Synch Marketing teams while continuing to secure placements for BMG’s repertoire across all media platforms. Flores also worked closely with her international counterparts, songwriters, producers and artists to maximize synch opportunities in the U.S. as well as acquire talent and renew deals. She joined BMG in 2012 as a Director, Marketing, Film & Television where she was responsible for placing music in films, TV shows and soundtracks. She also held positions at Walt Disney Studios, Universal Pictures and Univision Music Group.

Flores has an MFA from Loyola Marymount University and a BA from Universidad Iberoamericana Noroeste.


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Hollabaugh, a staff writer at MusicRow magazine, has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at [email protected]

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