Exclusive: Aaron Watson’s BIG Label Records Partners With ADA Worldwide

Pictured (L-R): Brandon Squar (ADA EVP, Global Digital Sales & Strategy), Dave Pak (ADA Director, Sales & Marketing), Scott Bergman (ADA VP, National Sales & Marketing), Robert Turner (ADA Sr. Director Label Management & Sales), Gino Genaro (BIG Label Records/CDA Entertainment), Kenny Weagly (ADA President, A&R and Label Services), Tony Morreale (BIG Label Records), Tina Warwick (ADA VP, Global Digital Sales & Strategy), Greg McCarn (BIG Label Records), David Orleans (ADA President, Sales & Label Management), Dan Anderson (BIG Label Records), Matt Slifkin (ADA VP, Label Management).

ADA Worldwide has entered an exclusive partnership BIG Label Records, home to independent artist Aaron Watson. ADA Worldwide will support the  label across sales, distribution, promotion, and retail marketing, and will position BIG Label Records as a full service independent record label.

BIG Label Records, established in 2006 by Watson and longtime manager Gino Genaro, is led by Tony Morreale.

“We are very proud to partner with Aaron [Watson], who is such an extraordinary artist, and the brilliant team that he and Gino [Genaro] have assembled,” says ADA Worldwide President Eliah Seton. “We share their ambitious vision for Aaron’s future and all that BIG Label Records can achieve.”

“Today is a milestone day and giant step towards the future of this business,” says Genaro, co-founder of BIG Label Records. “ADA Worldwide is the perfect partner for what we are wanting to accomplish. It has been so rewarding to see these teams now come together with the same passion, excitement, and optimism and already get to work! The sky is the limit!”

“We are thrilled to work with Aaron [Watson], Gino [Genaro], Tony [Morreale], and the BIG Label team to amplify efforts across marketing, promotion, digital, sales and distribution,” adds ADA President of A&R/Label Services, Kenny Weagly. “ADA is an ideal home for Aaron and we look forward to helping establish BIG Label Records as a leading label destination for other future independent country artists.”

Watson wrapped 2017 with a Top 10 on the national radio charts with his self-penned “Outta Style.” His latest album, Vaquero, debuted in the Top 20 on Billboard‘s country albums chart, following his No. 1 Billboard debut of The Underdog.

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Jessica Nicholson

Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.

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