The International Bluegrass Music Association (IBMA) has announced Jamie Dailey, of Dailey & Vincent, will deliver the Keynote Address at this year’s IBMA Business Conference, on Tuesday, Sept. 25, at the Raleigh Convention Center in downtown Raleigh, North Carolina. Dailey will deliver insight on this year’s conference theme, “Branding Bluegrass.”
“I’m honored to be asked to be the keynote speaker at IBMA this year,” says Dailey. “We have an incredible and legit industry, but we face a lot of challenges and uncertainty. However, there are unique and interesting opportunities available to us if we only take the time to search them out and study what could be. I’m excited to bring my perspective on branding. We need forward and unbounded leadership for our genre to grow, thrive and most importantly survive. It’s time to grow and move the music we love to the masses and keep it alive forever.”
The IBMA further outlines the “Branding Bluegrass” theme with the following description:
From front porches and kitchen tables, to the stage of the Grand Ole Opry, and from there around the world, Bluegrass has become a globally recognized phenomenon, a style of music whose identity rings loud and clear – and high and lonesome. The strength of this image inspires and challenges bluegrass professionals to make our voices heard; to tell our own stories to fans old and new; to communicate our brands. We must consider how every decision we make in art and business shapes our brands and the stories we tell about ourselves, both individually and as a genre, and how strategic decision-making can ensure that our stories resonate with the people we want to reach while remaining true to our roots.
“We often underestimate the power of our branding decisions, or lack thereof, on professional success or failure,” says Paul Schiminger, Executive Director of the IBMA. “Jamie Dailey, along with his musical partner Darrin Vincent, has left nothing to chance. Through a conscious and methodical process, they created a brand that has catapulted their careers. We are excited to have Jamie provide important insights that can help us all rethink how we create our own success.”
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