YouTube To Provide Creative Content Credits With New Feature

YouTube is expanding its song credits on the site to now include artist, writer, label and publisher. The new “Music in this video” feature will provide credits and music discovery information on both music videos and, for the first time ever on any platform, fan-uploaded content that features recorded music.

When viewers click “Show more”, they will receive more detail about the artists and songwriters and the labels and publishers who represent them, including a link to the Official Artist Channel and official music video when available.

“Music in this video” strives to provide greater recognition and exposure to the people who contribute to the creative process. It also provides more opportunities for artists and songwriters to reach YouTube’s diverse audience, whether those viewers come to the platform for music videos, science experiments or beauty vlogs.

The new “Music in this video” credits on YouTube are made possible due to the data and technology behind Content ID, which allows copyright owners to identify and manage their content on YouTube as well as through YouTube’s partnerships with record labels, music publishers and music rights societies around the world.

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Lorie Hollabaugh

Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.

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