Pandora has signed on as the official music partner in the launch of CheddarU, a live news network available on 1,600 TV screens on over 600 college campuses. Pandora’s involvement will focus on daily coverage of artists, playlists, and music charts.
CheddarU reaches an estimated 9 million college students, and is a result of Cheddar’s acquisition of Viacom’s MTV Networks on Campus, the distribution platform for Viacom’s campus-based service MTVU. MTVU will remain in the MTV portfolio of networks, and will continue to be available through linear distributors.
“Music is part of the fiber of the college experience,” said Pandora CEO Roger Lynch, “Playing a role in CheddarU’s launch as the official music partner is a great opportunity to reach millions of students with updates and insights on what’s trending, who’s touring and just the right playlist for Friday night.”
CheddarU screens are currently available for viewing in campus cafeterias, gyms, and other public spaces, as well as campus cable television systems. The CheddarU service is available free of charge, including hardware and installation, to all qualifying campuses in the U.S. From Harvard University to the California State University system, students across the country will be able to watch and access Cheddar from their dorm rooms and public spaces 24 hours a day, 7 days a week.
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