Jessica Phelps To Lead The Orchard’s Nashville Team

Jessica Phelps

The Orchard has named Jessica Phelps General Manager, Nashville. As head of The Orchard’s Nashville team, Phelps will lead strategy, development, label management and marketing for key Orchard artists and labels in the market. She will also heighten and maintain relationships with key accounts and clients across a variety of genres, as well as attract, sign and retain new talent in order to grow The Orchard’s business in Nashville. The hiring marks a return to the Orchard for Phelps, who previously worked for the company as Director of Retail Marketing.

Phelps will report to The Orchard’s COO Colleen Theis.

“We’re super proud to welcome Jess back to The Orchard family,” Theis said. “She is a highly experienced executive with a strong network, a strategic vision and a clear understanding of where the industry is headed. As an established and respected member of Nashville’s independent music community, she will be a force for our labels and artists.”

“The Orchard is home to so many amazing labels and artists; it’s an honor to rejoin the company,” Phelps said. “I look forward to working with their impressive staff and roster, and helping grow The Orchard’s relationships with Nashville’s creative community.”

Phelps joins The Orchard from Q Prime Management, where she acted as Head of Sales in the Label Services Department. At Q Prime, Phelps spearheaded retail promotion, sales strategy, and distribution operations for artists such as Metallica, Dawes, Cage The Elephant, Gillian Welch & David Rawlings and Marty Stuart. Previously, Phelps worked as Sales Director at Mom+Pop Music, and at Lagardère SCA’s mobile division.


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Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at

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