Spotify Integrates With Cadillac Brand
Spotify has announced an integration with leading luxury automotive brand Cadillac. Drivers can download the Spotify app through an embedded app shop in Cadillac’s infotainment system. Once they’ve logged into their Spotify Premium account, they can use the vehicle’s 4G LTE connection to listen to music without their phone, cables, or a Bluetooth connection.
Users will enjoy a familiar interface similar to the Spotify mobile and desktop apps. Five screen icons will appear at the top of the home screen to assist customers navigating content: Home, Recently Played, Library, Browse and Mini Player. Users will be able to access the artists and albums they love as well as Spotify-curated and personalized playlists. That means favorites like Discover Weekly, Release Radar, and Your Daily Mix will all update as normal within the car.
The Spotify app is also designed to deliver recommendations specifically geared towards the drive. The app understands that you’re in the car and will provide music recommendations that are perfect for road tripping, getting to work, or singing along with friends.
Spotify and Cadillac worked together to make the experience of listening as effortless as possible, fully integrating the app into the car’s infotainment system. Users can set Spotify playlists or artists as preset stations and seamlessly switch between Spotify and other music playback options, such as FM radio.
“Cadillac has been an amazing partner to make it easier and safer for Spotify users to listen to music in the car,” says Spotify’s Senior Manager of Automotive Business Development, Jonathan Tarlton. “We love the innovation we are seeing with Cadillac’s entertainment systems and are excited to bring personalized on demand music to more Spotify lovers on the road.”
“Cadillac has a long history of innovation, from the electric starter in 1912, to Super Cruise, the world’s first hands-free driving system for the freeway. The Spotify in-vehicle app is another example of purposeful innovation that makes our customers’ drives more enjoyable,” said Mike Miller, In-Vehicle Apps Manager, Cadillac.
The Spotify app is now available on select Cadillac models including the XTS, CTS, ATS, CTS-V and ATS-V, and will soon be available on new Cadillac models rolling out, including the 2019 CT6. The app will be available for Cadillac owners in the United States. To access, users can find the Spotify app in the “Collection” icon on the radio’s home screen.
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