Keith Urban To Make SXSW Performance

Keith Urban is headed to SXSW on March 16 for a featured speaking engagement and performance, to be presented by Bumble, the female-first social networking app with over 27 million global users.

“Creation and Connection: A Conversation with Keith Urban,” will be held at the Austin Convention Center at 12:30 p.m. and will see Urban speak about his career, creative process and how he stays connected in an isolating age. Later that night, Urban will then take to the stage with a performance at Stubb’s BBQ outdoor stage (Waller Creek Amphitheater).

Openers for the show, which begins at 8 p.m., include Devon Gilfillian, Lauren Ruth Ward, and Larkin Poe.

Bumble’s Head of Brand, Alex Williamson, cited the impact of Urban’s song “Female,” and the importance of sharing its message.

“‘Female’ is a celebration of the power and the importance of women,” Williamson said. “We believe strongly in the song’s message as it aligns with our company’s mission of empowering women to make the first move in creating impactful relationships in every aspect of their lives.”

Music and Platinum badge holders receive primary access to official music showcases. SXSW Film and Interactive badge holders, along with Music Festival wristband holders and Showcasing Artist wristband holders have secondary access. All admissions subject to capacity.

Urban’s upcoming studio album, GRAFFITI U, is slated to come out prior to his “Graffiti U World Tour 2018,” which will kick off in St. Louis on June 15.


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Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]

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