Jordan Pettit has joined Opry Entertainment Group as Director of Artist Relations & Programming Strategy, reporting to Senior Vice President of Programming & Artist Relations and Grand Ole Opry General Manager, Sally Williams.
Pettit joins Opry Entertainment Group from RedBrandana, where he was responsible for building artist awareness and creating experiential branding opportunities. Prior to founding RedBrandana, Jordan was the Vice President & National Director of National Radio Marketing at Warner Music Group in Nashville.
Additionally, Gina Keltner has been promoted to Director of Opry Talent Scheduling and Logistics for the Grand Ole Opry, while Lisaann Dupont has been promoted to Director of Communications for Opry Entertainment, supporting Ryman Auditorium, Ole Red and Opry City Stage.
In his new role, Pettit will focus on nurturing strong relationships within the music community and developing artist friendly initiatives utilizing assets and opportunities from across Opry Entertainment’s business. He also will work withGina Keltner on programming strategy for the Grand Ole Opry and with Dolly Chandler on programming strategy for Opry City Stage and Ole Red.
Sally Williams, Senior Vice President of Programming & Artist Relations, said, “Over the past year, we have built a phenomenal team to support our growth across Opry Entertainment. Jordan’s creativity and passion for artist development made him a natural addition to that team as we work to engage with artists at all stages of their careers through our growing portfolio of brands.”
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