LiveXLive Media, Inc., a global digital media company focused on live entertainment, partnered with Country 500, a country music festival on the grounds of the Daytona International Speedway, in a multiyear agreement brokered by AEG Global Partnerships.
The partnership names LiveXLive the festival’s official livestreaming and video-on-demand (VOD) partner. Country 500 takes place Memorial Day weekend, May 25-27, and features Toby Keith, Chris Stapleton, Dierks Bentley, Sugarland, and more. This is LiveXLive’s first livestream of a country music festival and builds on its livestreaming festival slate, which includes Bumbershoot, Seattle; Rock in Rio, Rio de Janeiro; and Outside Lands Music and Arts Festival, San Francisco; among others.
“Expanding into the country music scene is a natural extension for LiveXLive and adds to our growing festival lineup,” said Rob Ellin, CEO and chairman of LiveXLive. “Country 500 hosts some of the biggest names in the genre, and we can’t wait to share the performances from this festival to fans across the globe.”
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