Industry Ink: 117 Entertainment, Aloompa, Average Joes Entertainment

117 Entertainment Adds Heather Trotter

Heather Trotter

117 Entertainment President and CEO, Zach Farnum has announced the addition of Heather Trotter as Publicity Manager. A recent graduate of Baylor University, Trotter was born and raised around the music industry in Franklin, Tennessee.

“I’m so happy to be working with 117. It’s been a long time coming for me to get where I am and I couldn’t be more excited to work with this team and their amazing clients,” said Heather Trotter.


Aloompa Adds Sr. Director Of Business Development For Artists And Brands

Josh Baron

Aloompa, the Nashville-based industry-leading behavioral data and event utility software and innovation company, announced the hiring of Josh Baron as Senior Director of Business Development for Artists and Brands.

In this newly developed role, Baron will spearhead Aloompa’s expansion into the artist vertical with the company’s latest product offering, TourApp. An organic outgrowth from Aloompa’s core suite of festival-oriented products, TourApp produces cost-effective event engagements at scale through its ability to deliver in-venue notifications, pre- and post-event messaging, in-venue fan behavioral analytics and introduces new digital assets in the touring space that enable unique brand brand sponsorship and activation opportunities. The company will be making a more formal announcement surrounding several new products ahead of the summer concert season.


Average Joes Entertainment Artist Signs With Buddy Lee Attractions

Pictured (L-R): Buddy Lee Attractions’ Jimmy Dasher, Tayler Bock, Amy Aylward; Average Joes’ Andrew Davis; Cypress Spring’s Kalan Miller, Tyler Ackerman and Paul Roche; Buddy Lee Attractions Mike Meade, Aura Guadagno, David Kiswiney

Average Joes Entertainment’s Fastest Rising Band, Cypress Spring, has signed with Buddy Lee Attractions for booking representation.




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Category: Artist, Featured, Sales/Marketing, Touring

About the Author

Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]

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