Dwight Yoakam Launches Exclusive Channel With SiriusXM

Dwight Yoakam has teamed with SiriusXM to launch an exclusive channel, Dwight Yoakam and The Bakersfield Beat “Where Country Went Mod.” The channel, curated by Yoakam, will launch in the spring.

Yoakam’s SiriusXM channel will celebrate the Bakersfield sound and those whom it has inspired including Buck Owens, Wynn Stewart, Tommy Collins, The Byrds, The Flying Burrito Brothers, Eagles, The Blasters, Lucinda Williams and more.

The channel will encompass all that is California country and country rock, in all of its various and varietal hybrid forms, from Ricky Nelson to Emmylou Harris and Linda Ronstadt and will also include artists from the movement in LA in the early to middle 80s that Yoakam broke out of, and will feature bands as diverse as X, Lone Justice and Los Lobos. This movement was encapsulated on the series of albums titled, A Town South of Bakersfield, and has led variations over time to the current continuing country scene in LA, all of which Yoakam has dubbed as a segment for his channel entitled “That Town South of Bakersfield: “From Cow Punks To Now Punks.”

Music fans can get a preview of the new channel as it takes over SiriusXM’s Prime Country beginning Friday, Feb. 23 at 5 p.m. ET through Monday, Feb. 26 at 3 am. ET on channel 58.

“Dwight’s musical career was so heavily influenced by the Bakersfield sound and he returned the compliment by producing decades of critically acclaimed music,” said Scott Greenstein, President and Chief Content Office of SiriusXM. “A full-time channel of Dwight Yoakam and The Bakersfield Beat added to our already powerful and diverse country music lineup is a potent addition SiriusXM country music fans will love.”

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Jessica Nicholson

Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.

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