BMLG Creative Department Promotes Two

Big Machine Label Group has promoted two in its Creative Department. Nicole Flammia has been promoted to Sr. Creative Director, Photo & Video Production, while Seth Hellman has been promoted to Director, Creative Content/Asset Manager. Both Flammia and Hellman will report to Sandi Spika Borchetta, SVP Creative.

“Nicole is the utmost professional and an absolute joy to work with,” said Borchetta. “Her ambition and passion to find the best for our artists never stops and we appreciate her dedication. She is an important gear in our machine!”

A graduate of Belmont University, Flammia joined BMLG in 2015 with a seasoned background in video production and will continue to collaborate with the full roster of artists in managing music video and photo shoot production.

Borchetta comments, “Seth has been an amazing asset to our Creative Team. His pre-law degree mixed with analytical sensibility, sharp technical skills and creative eye are perfect for his role at Big Machine. We are fortunate to have his dedication and hard work ethic.”

A graduate of Colorado Mesa University, Hellman joined BMLG in 2011 and will continue to collaborate with the full roster of artists, managing visual content needs such as behind the scenes and EPK videos as well as asset management and delivery.

Flammia can be reached at and 615-846-7671.
Hellman can be reached at and 615-345-4524.


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Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at

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