Monument Records Adds Sarah D’Hilly

Sarah D’Hilly

Sony Music imprint Monument Records has named Sarah D’Hilly as Associate Director of Digital Strategy.

D’Hilly joins Monument from Borman Entertainment, where she worked in digital marketing, handling content strategy, digital press, social media and eCommerce campaigns for the roster.

At Monument, she will report to Sr. VP Marketing & Label Operations Katie McCartney and will oversee digital marketing initiatives and partner relationships with sales and streaming services and social platforms.

Monument’s roster includes Walker Hayes, who released his debut Monument album, boom., in late 2017, and Caitlyn Smith. The label re-launched last year under the direction of Shane McAnally and Jason Owen.

“Sarah has a strategic, open minded, and clear vision approach to marketing entertainment in the digital landscape,” said McCartney, “and we’re thrilled to have her as a part of the Monument team.”

 

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Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]

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