Sony Music imprint Monument Records has named Sarah D’Hilly as Associate Director of Digital Strategy.
D’Hilly joins Monument from Borman Entertainment, where she worked in digital marketing, handling content strategy, digital press, social media and eCommerce campaigns for the roster.
At Monument, she will report to Sr. VP Marketing & Label Operations Katie McCartney and will oversee digital marketing initiatives and partner relationships with sales and streaming services and social platforms.
Monument’s roster includes Walker Hayes, who released his debut Monument album, boom., in late 2017, and Caitlyn Smith. The label re-launched last year under the direction of Shane McAnally and Jason Owen.
“Sarah has a strategic, open minded, and clear vision approach to marketing entertainment in the digital landscape,” said McCartney, “and we’re thrilled to have her as a part of the Monument team.”
- CMA Honors Robert Deaton With Chairman’s Award - December 4, 2020
- Nashville Symphony, Nashville Musicians Association Reach Agreement - December 4, 2020
- Zach Williams’ “Chain Breaker” Is Most-Added On ‘MusicRow’ CountryBreakout Radio Chart - December 4, 2020