CMA Streaming Study Panel Added To CRS 2018 Agenda
Just added to the Country Radio Seminar 2018 agenda is an exclusive release of CMA’s 2017 Country Music Streaming Study: The Way Forward To Drive Consumption. The session will take an in-depth look at the role radio has and will play in this fast-growing platform. Research was conducted to examine how streaming is changing consumers’ relationship with music, including country and other top genres, over a nine-month period. More than 2,500 country music listeners were part of research that included tracking music streaming behaviors on mobile devices, PCs, and laptops, in addition to quantitative survey research describing their attitudes and perceptions about streaming experiences and providers.
“CMA is excited to present this unique research that captures current streaming behaviors and experiences,” said Karen Stump, CMA Senior Director of Consumer Research. “By leveraging the learnings provided, all segments of the industry can have an expanded understanding of how we all work together to bring country music to our fans every day through streaming.”
The research will be presented on Wednesday, Feb. 7 between 10-10:50 a.m., by Stump and Andrew Hare, Vice President of Research with Magid and Associates. Country Radio Seminar will be held Feb. 5-7 at the Omni Nashville. Registration is now available at the Final Rate of $699 at countryradioseminar.com or by calling the CRS offices at 615-327-4487.
Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.
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