Carrie Underwood has signed with Brad Cafarelli at PMK BNC for publicity services, MusicRow has confirmed. Underwood was previously represented for publicity by Nashville firm Schmidt Public Relations, which also represents Luke Bryan, Easton Corbin, the Grand Ole Opry, Cole Swindell and Eric Paslay.
Underwood continues to be managed by The HQ and repped by CAA.
The signing follows last year’s label shakeup, when Underwood left longtime label home Sony Music Nashville and signed with Universal Music Group. She is in the studio working on her first album for UMG and recovering from a 2017 fall that reportedly left her with an injured wrist and face stitches.
She also previewed a new song, “The Champion,” on Saturday (Jan. 6) during the NFL playoff matchup between the Los Angeles Rams and the Atlanta Falcons.
Check out something special from Carrie Underwood that aired tonight during halftime! #SBLII #TheChampion
Posted by Sunday Night Football on NBC on Saturday, January 6, 2018
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