Promotions And Hirings At BBR Music Group

Lexi Willson, Devin DeToro, Matt Holmberg

BBR Music Group has made a round of promotions and hirings among its marketing and promotion staff.

Lexi Willson has been tapped as Director of Regional Promotion, West Coast for Wheelhouse Records, a position previously held by Byron Kennedy who was named VP of Promotion for Stoney Creek Records earlier this week. She has served as Promotion Coordinator for Red Bow Records and Wheelhouse Records since August 2016 following three years at KNTY/Sacramento as a Promotion Assistant.

“Lexi hit the ground running with an incredible ‘can-do’ spirit and thirst for knowledge,” said Carson James, SVP of Promotion, BBR Music Group. “She knew from the beginning that she wanted to be in promotion. Her wish has become our wish, because she has earned it!”

Willson will report to Wheelhouse Records VP of Promotion, Teddi Bonadies and can be reached at [email protected] or 707-410-6617.

Matt Holmberg will succeed Willson as Promotion Coordinator for Red Bow Records and Wheelhouse Records. Holmberg has worked at BBR Music Group since April 2017 in various creative support roles and additionally as a Catalog Coordinator for Magic Mustang. He had previously interned in promotion at BBR Music Group.

Holmberg will report to the Bonadies for Wheelhouse Records and VP of Promotion for Red Bow Records, Shelley Hargis. He can be reached at [email protected] or 615-610-2127.

Devin DeToro has been hired as Senior Manager of Marketing. In this role she will be serve as point on coordinating marketing efforts for Red Bow and Wheelhouse Records. DeToro joins BBR following a two-year stint in Los Angeles at iHeartMedia as Manager, Activation and Account Management. Prior to iHeartMedia she served for seven years with CBS Radio, rising to Project Manager, Integrated Marketing and Events for the Chicago cluster.

DeToro will report to BBR Music Group VP of Marketing, JoJamie Hahr and can be reached at [email protected] or 615-610-2157.


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About the Author

Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]

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