Chris Palmer To Join Valory Music Co. As VP, Promotion

Chris Palmer

The Valory Music Co. has announced that Chris Palmer will join as Vice President of Promotion, effective Jan. 2. In the newly-created role, he will join the imprint in building relationships between radio and the talented roster – Brantley Gilbert, Thomas Rhett, Reba McEntire, Justin Moore, Eli Young Band and Delta Rae.

“I have known Chris since his days in radio and at times we have worked alongside each other on the road where he has built some of the most solid relationships at country radio,” said The Valory Music Co. GM George Briner. “Chris brings a wealth of experience and we’re all excited to have him on board. His passion for music and desire to win makes him a great addition to an already strong promotion team. THE EVOLUTION OF THE REVOLUTION CONTINUES!”

“I’m humbled and honored by this incredible opportunity. When Scott Borchetta and George approached me about leading a team already producing at this level, I jumped at the chance!” said Palmer. “Ashley Sidoti has this crew humming as is and I’m looking forward to adding my skill set to The Valory Music Co.”

An industry veteran, Palmer most recently served as VP of Radio and Streaming at Warner Music Nashville following a decade-long stint at Lyric Street Records and years in radio.

Palmer will report directly to Briner and can be reached at 615-417-7486 and after the first the of year at chris.palmer@valorymail.com.